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“We hope consumers will appreciate the new look and continue to expect a quality product from Highland,” said Greg. Craft beer drinkers are conscientious about their beer and the breweries they support,” said Vice President Leah Wong Ashburn.ġ2-packs will start to appear in stores in January, followed by 6-packs, labels and crowns from February to April. “We want to offer a little more information about the beer and the company, right when the consumer is standing in front of the beer section. Along with the brand origins, six-packs and twelve-packs have short beer descriptions, an easy read on the shelf. The new look has more information for the consumer. It was difficult to depart from the kraft board that we liked for so many years but the new artwork proved too difficult to incorporate on kraft.” It took months, and he’s happy with the results. “It wasn’t the first direction (we took)… but once Tim brought in some ideas it was clear we were excited about it. “With the anniversary, it seems like a natural transition,” said Packaging Manager Greg Ferguson.
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Each style has it’s own Celtic art symbol, also an historical homage. Coinciding with their 20th anniversary, Highland will unveil a bold new look for their five year-round beers.Įvery new bottle shares the Scots Irish origins of the company’s name. ASHEVILLE, NC – Decem-– Largely undetected, Highland’s packaging has been morphing bit by bit for 19 years.